Selected Work
Portfolio
18+ years of enterprise UX, design systems, and AI-driven product experiences — from healthcare to telecom to editorial.
Virtusa · AI-UX Lead
Hive Platform
End-to-end AI-UX strategy for an enterprise automation platform — design system integration, intelligent dashboard flows, and cross-functional workshops.
British Telecom · Senior UI/UX Lead
Waste Tracker
Modular UX for a large-scale waste management platform — responsive web and mobile, WCAG 2.1 AA compliance, and full solutions architecture documentation.
Computershare · Sr. UI/UX Lead
Global Design System
Built a scalable global design system with semantic tokens, component documentation, and a structured developer handoff process across multiple product teams.
Elevance Health · UI/UX Consultant
Patient Platform
Redesigned patient-facing flows for a major US health insurer — reduced task completion time, improved accessibility scores, and simplified complex insurance journeys.
Telangana Today · Design Lead
Editorial Design System
Developed a comprehensive editorial design system for a major regional newspaper — visual storytelling frameworks, infographic templates, and production efficiencies.
Apollo Wellness · Brand Design Lead
Apollo Wellness Brand
Brand identity and visual language for a wellness brand — logo system, color palette, typography, and a full suite of print and digital collateral.
Design Process
I focus on human needs, measurable outcomes, and iterative collaboration with product and engineering teams.
Discover
Stakeholder interviews, heuristic audits, competitive analysis
Research
User research, personas, journey mapping, analytics review
Wireframe
Information architecture, low-fidelity flows, content hierarchy
Prototype
Interactive prototypes, micro-interactions, edge case coverage
Visual Design
High-fidelity UI, design tokens, component library
Testing
Usability testing, accessibility audits, stakeholder reviews
Delivery
Developer handoff, documentation, design QA
Impact
Achievements & Impact
Measurable outcomes from 18+ years of design leadership across enterprise, healthcare, and editorial.
Built scalable design systems adopted across multiple global product teams
Led enterprise UX for global brands across telecom, healthcare, and fintech
Integrated AI into UX strategy — from AI-assisted design to AI-native product flows
Reduced development rework through semantic tokens, documentation, and structured handoff
Delivered 70+ web pages and 100+ mobile screens with full WCAG 2.1 AA compliance
Mentored cross-functional teams and facilitated design thinking workshops