Apollo Wellness Brand — Apollo Wellness | Mahesh Malekar
A wellness brand identity built on calm confidence — logo system, colour, typography, and full collateral suite.
Client
Apollo Wellness
Role
Brand Design Lead
Period
2016 – 2018
Overview
Apollo Wellness needed a brand identity that communicated trust, calm, and clinical credibility — without feeling cold or institutional. I led the brand design from initial concept through to a full suite of print and digital collateral.
The challenge
Apollo Wellness was launching into a competitive wellness market with no established visual identity. They needed a brand that could work across clinic signage, digital platforms, and patient-facing print materials — while feeling distinctly different from both clinical healthcare and lifestyle wellness brands.
My role
Led the full brand design process — brand strategy workshops, logo development, colour and typography system, and production of the complete collateral suite.
Process
Brand Strategy
Ran 2-day brand workshop with the Apollo leadership team. Defined brand positioning, personality attributes, and the visual territory — calm confidence, clinical warmth.
Logo Development
Explored 4 concept directions. Developed the chosen direction through 3 rounds of refinement. Final logo system includes primary, secondary, and icon-only marks.
Visual System
Defined the colour palette (5 primary, 3 supporting), typography system (2 typefaces, 4 weights), and photography style guidelines.
Collateral
Produced the full print collateral suite: business cards, letterhead, brochures, clinic signage, and patient information leaflets.
Digital
Extended the brand to digital — social media templates, email header designs, and a brand guidelines document for internal use.
Outcomes & impact
4
Logo concept directions explored
20+
Print and digital collateral pieces produced
1
Cohesive brand system adopted across all touchpoints
Deliverables
Tools
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